It's been said that advertising is a form of sorcery. We believe that the pattern we have is magic: a highly organized and professional system of producing magical carrots and fulfilments! Consider the use of creating brand logos. Those little symbols with little inherent meaning come to signify emotion-laden concepts. We magicians can call forth impactful thoughts and behaviours by wielding these brand logos of a product or corporation. And don't get us started on the enchanted use of words to create some more magic.